Social Media Services
Discovery of Current Social Media Abilities and Market Research
A comprehensive review of a company’s current social media (SM) ability begins with a review of assets. Interviews with employees and the analysis of possible content are key components of an effective SM plan.
nexus specializes in understanding what’s hot and what’s not in the social media world and navigating the current SM landscape. Nexus provides our clients with a personalized report, including an evaluation of competitor’s strategies and comparisons to similar entities.
Developing an Action Plan and Fan Page Management
Determining the SM voice and the frequency of interaction are part of the action plan development. Together with your company, nexus will decide which SM platforms to use and how they can be connected to maximize success. Nexus will set up workflows within your organization to ensure all aspects of Social Media communications are executed efficiently.
Managing the Social Media Plan includes interaction with fans, answering questions, creating discussions, managing events, and linking content. The development and management of Social Media initiatives as well as a follow up analysis through set insights, is key to developing a strategy for future initiatives.
Page Creation and Page Population
Page creation and design of a customized page will utilize FBML (html for Facebook) applications to personalize and set up links to other SM initiatives. Having a unique and leading edge page that will differentiate you from the competition is key.
Populating a Fan Page with Status updates or a twitter account with Tweets are other central elements to developing and grow your fans. Nexus will help you stay current and relevant in your SM Space with consistent page population.
Advertising within the Social Media
The ability to target an audience is what differentiates the Social Media from traditional media. Building an advertising schedule targeted to specific objectives, targeting a geographic region, a defined demographic, and to fans with defined interests are all possible within social media. Connecting and coordinating your traditional media plan with your social media plan will harmonize your message. Nexus will also provide follow up analysis for a campaign including the tracking of impressions and clicks that are predetermined.
Content is the most important element to developing and growing your fans. Nexus helps you develop and manage content that will define your SM voice and how you are perceived within the Social Media.
Videos, photo albums, and custom FBML tabs and events are some examples of popular SM content. Integrating and rolling out content based on analytics will also maximize results. At nexus, content strategy is developed specifically for each client.
Consulting and Training
Consulting contracts are available for a specific job that may require a project manager. Training your staff or your social media team, as well as assessing new hires, will keep your social media interaction consistent and effective.
Once an appropriate level of social media reach is achieved, nexus will develop a plan to commercialize efforts. E-commerce strategy and event oriented commercial initiatives, as well as targeted promotions that stimulate fan page involvement are all part of our commercial objectives.